Case Studies COMING SOON(ish)

Krystal is klearly working as fast as she can—between strategy sessions, stakeholder wrangling, and consuming questionable amounts of caffeine.

New samples are on the way, so check back soon or reach out if you're curious about any of the following.

RILA: Fixing Funnels with Smarter Event Tracking

A peek into how I untangled messy analytics, established a UTM and goal tracking strategy, and helped a national association finally understand what was (and wasn’t) driving engagement across events and ad campaigns.

Technical SEO: From Hot Mess to High-Performing

Ever started with a site where zero pages were in good health? I did. Here's how I tackled crawl issues, Core Web Vitals, and on-page optimizations to bring one website from 0% to 86% healthy in just a few months.

Scaling Strategy: Building SEO Systems That Stick

This one’s about the behind-the-scenes stuff—templates, workflows, training decks, automation. All the invisible scaffolding that makes SEO not just effective, but repeatable and scalable for teams and clients alike.

Rebrand + Rebuild: Bold Moves, Bigger Impact

When your visual identity changes, your site can’t just “sorta match.” This case explores how I led full rebrands—including platform migrations, new IA, and updated content models—to help legacy brands evolve without losing trust.

Conversion Overhaul: The RFQ That Finally Worked

Form abandonment? Not on my watch. I helped a B2B client improve lead quality and volume by redesigning their quote request flow—cleaning up UX, integrating better tracking, and nudging users toward the right action.

Content with a Job to Do

Content shouldn’t just sit there looking pretty. I revamped an underperforming blog strategy by mapping content to the buyer journey, optimizing for intent, and transforming resource pages into revenue contributors.

Strategy for Nonprofits: The Nova Consulting Fix

Nova was struggling to price their services in a way that balanced mission and margin. I created a strategic framework that aligned their offerings with client value—making it easier to quote, sell, and scale sustainably.

Want a sneak peek before they go live? Let’s chat. Or just check back later. Krystal’s working on it. Kinda Klear.™