Work-In-Progress - More Details Coming Soon!
Werner Electric had dual objectives: to establish clear target personas and to map their interaction with various touchpoints throughout the buyer's journey.
In-depth research culminated in an ROI-driven multi-channel marketing campaign, resulting in a significant 55% increase in year-over-year conversions.
The accompanying journey map focuses on the communication technologies employed, providing actionable insights into optimizing touchpoints for enhanced customer engagement.
